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Live Mint
Live Mint
2 days ago

IPL's valuation surges to $10.7 billion, turns into a decacorn

IPL's valuation surges to $10.7 billion, turns into a decacorn

The IPL's valuation jumped about 28% to reach a whopping $10.7 billion in 2023 against $8.4 billion in 2022. The total brand value of the IPL system has surged by 433% since its 2008 launch, the world’s leading brand valuation consultancy, Brand Finance said in a release