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Live Mint
Live Mint
2 weeks ago

IPL grew 6.5% to ₹1.35 trillion this season, at much slower pace than 2023: Report

IPL grew 6.5% to  ₹1.35 trillion this season, at much slower pace than 2023: Report

Chennai Super Kings lead in brand and business value in the IPL, despite not making the playoffs in 2024, followed closely by Royal Challengers Bengaluru and Kolkata Knight Riders. The league's ad rates remained stable in 2024, attracting a variety of advertisers and new-age brands.