Infographic: Why Big Data Keeps

#Big_data #infographic

Transform #Communities Using #analytics and big data, U.N. officials will deliver energy to 1.3 billion people
Save Lives iS,YlieDnutlg Pcirecatrellc;:encisiucTtrol.: off the market
Increase Public Safety Police increase public safety by predicting crime "hot spots" and pre-deploying officers
CHANGE YOUR BUSINESS
Imagine what analytics can do for your business

BIG DATA POWERS BUSINESS TRANSFORMATION

WHERE CAN BIG DATA MAKE A BIG DIFFERENCE?
Big Data provides the opportunity,. p.m.. business seategy across. business hind., Big Data can help your
INCREASE REVENUB U5e Big Data to take your sales and marketing to the nest level. Acquire more customers and retain minmit customers, doss-sell and up-sell, boost sta. traft, Ind.. conversion rates, and improve ad effectiveness.

REDUCE COSTS Bring new efficiency and improve performance to all areas of your op.... Optimize network pedormance, predict utilizationkapeity. reduce ouba.steks. and emsolidate supplies.
LOWER RISK U. Big Data to make a big difference in finance. Ratione prod....abr. and dose unprofitable channels, increase inventorytums and ea. utilization, reduce DSO. SW. and TgE—all while reducing fraud and waste.
WHY MAKE BIG DATA PART OF j YOUR BUSINESS STRATEGY?
_ )

INVEST IN THE FUTURE Spending on Big Date ie expected to grow dtentelicelly—‘eaching '34 billion in zmo, up from $4 billion in
$1 88%of companies report that their organizations plan t. spend more than a. ellIon on Big D. initiatives by sorb. And 19' a anon... investing. Bl6 D6l6 ...WM.... inv..... exceeded $1 0 million in and will nse 50% by zm6.
MAKE BETTER DECISIONS, FASTER 79' of businesses report the better use of Big D. will lead to better decisiommaking.
ACCELERATE AND IMPROVE ANALYTICS 70% Of e.cutives ..yed reported that their biggest Big Data initiative for this year is the need to accelerate analytical processes and to develop more sophistic.. And when asked if Big Data is associated with another enterprise-wide initiative, 6696. exetutives said advanced analelcs.

BIG FACTS ABOUT BIG DATA
Future of Big Data of decision-makers surveyed foresee significant changes in the domain of storage systems because of phenomenon

Significantly increased the amount of information held about customers last year
The more we know about our customers — the way they shop and when, their preferred methods of communication, their buying patterns and habits — the more that allows us to tailor our client proposition. Andrew Ware, CFO, Karen Millen
3. BOOSTING SALES
IrD 64% 52%
of respondents say increased brand loyalty will be the greatest gain they get from big data analytics
say big data has enabled them to expand their sales by offering the next logical item

It doesn't take too much thought to realise that those who know a little bit more can do whatever they're doing much more efficiently. Richard Baker, DFS chairman and chairman EMEA at Aimia
I have bigger plans ahead for data, but some difficulties I must overcome too...
Opportunities

Big Data in Healthcare: Tapping New Insight to Save Lives
Healthcare is challenged by large amounts of data in motion that is diverse, unstructured and growing exponentially. Data constantly streams in through interconnected sensors, monitors and instruments in real-time faster than a physician or nurse can keep up.

Security Intelligence
BIG DATA PROBLEM SOLVING TOP USE CASES FOR UNRAVEL
OPERATIONAL CHALLENGES TOP CAUSES OF APP PERFORMANCE ISSUES
BAD CODE

POOR CONFIGURATION Snr SETTINGS

MULTI-TENANT RESOURCE CONTENTION
TOP OPPORTUNITIES FOR EFFICIENCY GAINS
STORAGE EFFICIENCY

0T0COD/UNUSED F DATA I
RESOURCE EFFICIENCY Cluster utilization tops out at 70%, average is 45%
ISSUE RESOLUTION • / • • " AVERAGE TICKET MTTR* ee 3 DAYS _ (36 Hours) Sho'd logs and tools impede operating efficiency
•IATTROAean Time To Resolution

IMPROVE SLEEP SCORE Peace of mind to Big Data Operators
? 7APPLICATION PERFORMANCE 90% of apps are inefficient • 30% of apps regularly miss SLAs •
• POOR PRODUCTIVITY \-11 70°/ TIME SPENT n FIR %, ISSUESEFIGHTING Due to complex systems, skills shortage and inadequate tooling
BIG DATA ENGINEERS COMMAND A PREMIUM
BIG DATA ENGINEERS APPLICATION ENGINEERS
$137,776/yr
$78,822/yr

Big Data is making big promises to the healthcare industry — offering the potential to improve trial safety, disease surveillance, and patient outcomes. What does the Big Data landscape look like today? To find out, MeriTalk surveyed 150 executives within Federal agencies focused on healthcare and healthcare research.

Big data #infographics

Big data #infographics

The FOUR V's of Big Data
From traffic patterns and music downloads to web history and medical records, data is recorded. stored, and analyzed to enable the technology and services that the world relies on every day. But what exactly is big data, and how can these massive amounts of data be used?
Asa leader in the sector, IBM data scientists break big data into four dimensions: Volume, Velocity, Variety and Veracity
Depending on the inckistry and organization. c. data encompasses information from multii, • intemaland extemalsourcessuchas barISZCb.n. social media, enterprise content, sensors ari mobile devices. Companies can leverage data t adapt their products and services to better me-• customer needs, optimize operations a• infrastructure. and find new sources of never,,,,
By 2015 4.4 MILLION IT JOBS will be created globally to supped big data. with 1.9 million in the United States

40 ZETTABYTES 143tPli r,,IP,TF, of data will be created by 2020. an increase of 300 times from 2005
C16 BILLION PEOPLE have cell phones

2a1‘,5
It's estimated that 2.5 QUINTILLION BYTES 123 SULLIOCEIMY:t. of data are created each day
S

Volume SCALE OF DATA
S
WORLD POPULATION 7BILLION
The New Yak Stork Exchange captures 1 TB OF TRADE INFORMATION during each trading session

By 2016. it is projected there will be 18.9 BILLION NETWORK CONNECTIONS - almost 2.5 connections II thief per persco on eadh

Velocity ANALYSIS OF STREAMING DATA
Most companies in the U.S. have at least 100 TERABYTES of data stored

Modern cars have close to 100 SENSORS ft)) that monitor items such as -r-/ fuel level and tire pressure
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Scams: Maltose/ Gland Institute. Tmtler. Chao. Gamer. (MC. SAS. IBM. MEP 11.C.“...s
As of 2011. the global sae of data in healthcare was estimated to be 150 EXABYTES 116IBIWONGIGABYIESI

By 2014, Ws anticipated there will be 420 MILLION WEARABLE. WIRELESS HEALTH MONITORS
Variety DIFFERENT FORMS OF DATA

4 BILLION+ HOURS OF VIDEO are watched on Youl'ube each month
30 BILLION PIECES OF CONTENT are shared on Facebook every month
1 IN 3 BUSINESS LEADERS don't trust the information they use to make decisions
RES2I
in one survey hoe much ol inaccurate

Veracity UNCERTAINTY OF DATA
400 MILLION TWEETS
are sent per day by about 200 million monthly active users
Poor data quality costs the US economy around

Research says digital data will grow to 2.75 zettabytes in 2012 and rocket toward nearly 8 zettabytes by 2015.' How are we creating, replicating, saving, mining, and analyzing all of this data?' What does our data driven reality of today tell us about the future?
•

Big data = the ability to achieve greater Value through insights from superior analytics
Case study: A US-based aircraft engine manufacturer now uses analytics to predict engine events that lead to costly airline disruptions, with 97% accuracy. If this prediction capability had been available in the previous year, it would have saved $63 million.

ORMS OF DATA VARIETY

VELOCITY ANALYSIS OF DATA-

VERACITY UNCERTAINTY OF DATA

DID YOU KNOW?
COMPANIES THAT USE DATA ANALYTICS TO DRIVE THEIR BUSINESS ARE:

USE YOUR TOOLS Utilize the right tools to enable extensive, complex, real-time search and discovery of relationships in Big Data to increase value!

Leveraging use cases for multiple LOBs Integrated metadata, quality, and governance across Big Data Predictive insights integrated into business operations

How banks put BIG DATA to work
CuMmr risk assessment
Anti-money launderingand procedures fraud detection
Compliance and regulatory reporting
Customer relationship management
surSvteoiciikantrcaedaend pattern analysis
BIG DATA problem solving for financial institutions
Preventing Customer Churn
In 2012
'MITT! 50% ttt Of coustomers changed banks or were planning to change banks
SOLUTION IMMIITTIFT A customer churn prediction model based on big data analysis of social e• • • • • • • • m dia customer sentiment and TrifTW purchasing power helps identify customers at risk of leaving
Understanding Customer Needs

Customers face a bewildering number of banking "journeys" through websites, call centers, branch bank personnel and more
SOLUTION Big data from customer waiting and assist periods and online banking habits helps track the paths customers follow and how they affect purchasing decisions
Insights for Product Development

Setting Effective Staffing Levels

Staffing costs account for
66%
of a branch bank's costs
SOLUTION Staffing models based on transaction times and account holder traffic patterns data make annual resource planning easier and more effective
Managing Rising Security Costs

The costs of developing new prod-ucts and services can be staggering
SOLUTION Customer transactional data such as timing of visits and duration of teller transactions can be analyzed to find gaps in product offerings
More stringent federal security regulations require banks to have safeguards for anti-money laundering in place
SOLUTION Big data from cross channel security alerts and international money transactions creates compliance analytics for performance models that reduce alerts while delivering ongoing monitoring
Scoring Credit Risks

Banks need to cut lending risks while improving customer marketing
SOLUTION Consumer payment patterns and law enforcement databases supply the data credit bureaus store over 800 billion records
to be sliced, diced and analyzed for more accurate credit risk scores.
For comparison, the FBI's Investigative Data Warehouse has only 1.5 billion documents.

Every order that is handled by the NYSE Euronext markets in the U.S. is analyzed and archived using EMC software. In 2011, this averaged more than 2 billion orders per day.
iThe Broad Institute uses 10 petabytes of EMC storage to perform gene sequencing.
Data volumes at gene sequencing company Ambry Genetics are growing by 100% per year.
Legend3D (2-D-to-3-D media conversions) helped produce film hits Transformers. Smurfs, Hugo, and Spiderman. FOur hundred artists generate over 100 terabytes each week during movie production.

The Associated Press speeds access to
HD video with EMC. Data volumes --- will grow from 800 to 2.5 petabytes over the next two years.

Linkedln members made nearly 4.2 billion professionally oriented searches on the EMC platform in 2011 and are on pace to surpass 5.3 billion searches in 2012.
With help from EMC. SilverSpring analyzes data
::snational flasebraiall ;:iafttine conteaiinTnrgu=n40 phoCt4raphs, 12,000 hours of audio and video content. three million documents. and 40,000 three-dimensional artifacts.
eBay has 9 million users. More than 500 million objects are stored and managed every daY using EMC infmstructure.
•
The JFK Archive runs on EMC. It includes 8.4 million pages of personal, congressional, and presidential papers and 40 million pages from individuals associated with the administration. The archive also contains 400,000 still photo-
greractol's,"°° h`i'u,Arhaouiciir1:of videod=;:s.
Wer
BYTE SIZE EACH ONE IS A THOUSAND TIMES LARGER THAN THE ONE BEFORE IT. Stereo D and Deluxe Entertain-ment use EMC to facilitate 3.D A "' *ne "aracte"r "'" °I""d d re„dering. In the future, 3-D A Knoavri. a sentence, or a couple of pinches ol san A:EGAB Orslide PowerPoint show, a small book, or a tableSpoon of sand movies are expected to consume GIGABIT": = ten yards of books on a shelf, or a shoebox full of sand up to 10 petabytes of data. TERABYTE 300 hours of good.qualityyideo, a tenth of the Library of Congress, or a playground sandbox A - 000 d. 'tat ictures or a mile•long stretch of beach AN EXABYTE = half the information generated worldwide in 1999, or a beach from Maine to North Carolina ZETTABM - unimaginable or a beach as big as all the coastlines in the world
lj2 years -
15th 150th
Due to the expanded market for interactive audio and video content, 200-year-old publisher Wiley and Sons has, over the past two years, increased its data volume from 15 to 150 terabytes of EMC storage.
English soccer team Fulham stores all closed.circuit video on EMC gear. The 11 resolution of the 27 stadium cameras is high enough to read a number plate at 200 feet. 4111•111.
In its image libraiy. Digital Globe stores over 1.87 billion square kilometers of earth imagery, using 2 petabytes of EMC storage.
:gdueavrei ctv=dElfro Virtual Reality Cave.
The Library of Congress runs on EMC. 750,000 to 1 million items are being digitized annually.
WP eC; Or17d71 I 0 n customer records per month, compared with 473 billion ryrieoanrtah;y0 records just a

AC STORES DATA
I N THE litST DECADE, EMC SHIPPED 11.6 E.ABYTES (11,600,000,000,000,000,000 arms sromor, lhat'S 24% Of all external storage shipped. HERE'S WHAT'S CREATING THE DELUGE OF INFORMATION: Medical imaging Digital music Digital photographs Smart electrical grids Video surveillance Gene sequencing Social media Mobile phone sensors
EMC PROTECTS DATA
BY MAKING SURE THAT: Data is not lost or leaked. In the last Year, 5 BILLION files have been analyzed.
Critical data can be recovered. 100 PerAerrEs of data are backed up by EMC.
Ycoubraenakli,n/1 garoenrnieo.yOU say you are when shopping
KEY FACTS:


More than 40 MILLION transactions by 19+ NIILLION card users were protected every month in 2011..
Currently. uss num A ThIRD of the world's data IS prOperiy EMC ANALYZES DATA
While some might see the proliferation and use of Big Data as an intrusion! o personal privacy. there's plenty of evidence to show that Big Data can play a significant role in empowering COOSUMUS to make better purchasing decisions, and in helping organizations to manage their operations more efficiently.
EMC helps businesses perform 2.3 nuLuon complex analytical queries every year...
...while customers for EMC's data analysis have increased their data volumes by 300% each year.

The Future or Big Data
What's Generating Data?
Big data is generated in a number of ways, including:
Moving around with your smariphone
Sensors in pet collars
Sensors in oceans
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In our connect. world, there's an increasing arnount of 'digital exhaust," data resulting from all kinds of activities. that's being creat. every moment. Take a I.k at how this data may impact us in the future:
A
internet browsing Sensors in soil

Why Is Big Data Important?
In March 2012. the White Hou. Office of Science and Technology Policy announc. that six U.S. government agencies would spend $200 million to help the government organize and analyze data.
200 - FTiui

Government leaders
Scientists
Health Corporate Education officials leader's specialists
Are interested to see if analyzing this data can help reveal:
Wmahyatt:uhyey Ed e How they might respond to ,fter, products, services and programs
How Is It UseFul?
It creates transparency that can 6 be used to incr.se efficiency.
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It creates innovative business models, products and services.
53%
agreed with this scenario:
Big data are drawn together in ways that will improve social, political and economic intelligence.
Positives
Concerns

A group was surveyed to find out which scenario they believed to be more likely for Big Data:
The Limitations
0 49
Prisvacy
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Most of the data collect. now is consider. poorly organiz., which can make it difficult to analyze.
39% agreed with this scenario:
Big data could cause more problems than it solves between now and 2020.
Negatives
"Open access to "Humans, rather than tools and data machines, will still be "transparency'. are the most capable of necessary for extracting insight and people to provide making judgements information checks using Big Data. and balances. Are Statistics can they enough?" still lie.''
h" lunmt ha en se inuds. t won't be able to keep up."
"By 2020, the use "User innovation "Big Data has the "The rich will of Big Data will improve our could lead the way with 'do-it-yourself potential for significant ,ative pproaftiat faronmd tBhi;g understanding of ourselves and the world.' analytics.'" impacts that may be impossible to avoid... poor will not."

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