Significantly increased the amount of information held about customers last year
The more we know about our customers — the way they shop and when, their preferred methods of communication, their buying patterns and habits — the more that allows us to tailor our client proposition. Andrew Ware, CFO, Karen Millen
3. BOOSTING SALES
IrD 64% 52%
of respondents say increased brand loyalty will be the greatest gain they get from big data analytics
say big data has enabled them to expand their sales by offering the next logical item

It doesn't take too much thought to realise that those who know a little bit more can do whatever they're doing much more efficiently. Richard Baker, DFS chairman and chairman EMEA at Aimia
I have bigger plans ahead for data, but some difficulties I must overcome too...
Opportunities