BIG DATA POWERS BUSINESS TRANSFORMATION

WHERE CAN BIG DATA MAKE A BIG DIFFERENCE?
Big Data provides the opportunity,. p.m.. business seategy across. business hind., Big Data can help your
INCREASE REVENUB U5e Big Data to take your sales and marketing to the nest level. Acquire more customers and retain minmit customers, doss-sell and up-sell, boost sta. traft, Ind.. conversion rates, and improve ad effectiveness.

REDUCE COSTS Bring new efficiency and improve performance to all areas of your op.... Optimize network pedormance, predict utilizationkapeity. reduce ouba.steks. and emsolidate supplies.
LOWER RISK U. Big Data to make a big difference in finance. Ratione prod....abr. and dose unprofitable channels, increase inventorytums and ea. utilization, reduce DSO. SW. and TgE—all while reducing fraud and waste.
WHY MAKE BIG DATA PART OF j YOUR BUSINESS STRATEGY?
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INVEST IN THE FUTURE Spending on Big Date ie expected to grow dtentelicelly—‘eaching '34 billion in zmo, up from $4 billion in
$1 88%of companies report that their organizations plan t. spend more than a. ellIon on Big D. initiatives by sorb. And 19' a anon... investing. Bl6 D6l6 ...WM.... inv..... exceeded $1 0 million in and will nse 50% by zm6.
MAKE BETTER DECISIONS, FASTER 79' of businesses report the better use of Big D. will lead to better decisiommaking.
ACCELERATE AND IMPROVE ANALYTICS 70% Of e.cutives ..yed reported that their biggest Big Data initiative for this year is the need to accelerate analytical processes and to develop more sophistic.. And when asked if Big Data is associated with another enterprise-wide initiative, 6696. exetutives said advanced analelcs.