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THE BIG DATA CRISIS
PHOTOS STORED ON FACEBOOK
The amount of data companies collect keeps growing. They urgently need a strategy to make sense of it all

AMOUNT SPENT ON BIG DATA (estimated)
40 billion (2010)
250 billion (2013)
AMOUNT OF INFORMATION STORED DIGITALLY

25% 98% (2000) (2015)

only 0.5% of big data is being analyzed (According to estimates by IDC)
21 billion Number of Internet-connected products expected by 2018
$31 billion (2013) $114 billion (2018)

AMOUNT OF DATA PRODUCED IN...

2 days in 2015

All of history-2003
THE BIG DATA FIX
Smarter researchers aren't just collecting big data—they're viewing it as one tool in their toolbox, combining big data with customer engagement.


Netflix The company, with 50 million customers. collects passive data but also actively engages with them to identify *microgenres" of entertainment a content and serve them better. (lit? 4:47
NETFLIX
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Linkedln The company keeps its gb. customers happy by directly engaging with them, offering Ak tips and advice. This interaction w enriches the data LinkedIn collects on its users, and helps the company make a better product.
USAA The San Antonio-based insurance company mixes big data intelligence with direct customer engagement. which has improved the company's reputation for great • customer servic:dp
141% USAA"
To learn more about how customer engagement can help you find true value in Big Data. download the new e-book. Big Data and Beyond: How Companies Can Find Insight In Big Data
VISIONCRITICAU ILLUSTRATIONS BY JACKKRIT ANANTAKUL visioncritical.com

Registered in Big data , Infographics : life style