geetmark

Big data
Big data is seen as an opportunity (52%)

rather than a threat (5%)
THE SURVEY was conducted in February 2016 and involved 1,189 professionals across industries worldwide
GOOD AWARENESS, BUT...

....only 1 in 4 has a clear strategy on big data.
...only 1 in 4 is able to leverage on big data to boost productivity and value creation
DNV-GL
FACTIONS TAKEN Half of companies have done at least one action Top 3 initiatives (%)

ENHANCED INFORMATION MANAGEMENT
IMPLEMENTED/INTEGRATED NEW TECHNOLOGIES AND METHODS
MADE CHANGES TO CULTURE AND ORGANIZATION
MAIN BENEFITS Benefits from big data are:
All businesses that leveraged big data reported to concretely benefit from it

23% Increased efficiency
16% Better business decision making

16% Improved customer experience and engagement
11 % Achieved financial savings
Further benefits are:
improved innovation process _00 / time to market (11%)
improved relations with other stakeholders (9%)
O I transformed business model 11= 1 (7%)

GOVERNANCE About 50% will develop in-house competence on big data
.1111■
while 20% will work with external partners
About 50% believe in 3`d party data validation (data custodian)

LEADERS' APPROACH TO BIG DATA
FUTURE OUTLOOK
57% confirm the importance of big data capabilities in the next 2-3 years

LEADERS see big data as an opportunity. LEADERS have a clear strategy on big data. LEADERS invest considerably in big data related initiatives. New technologies and methods play a key role for LEADERS, who also implement organizational changes, training and new delivery models. Strategy and management understanding are not preventing LEADERS from leveraging on big data.
o° 00 65% 0000 are preparing for a future where big data plays a significant role
\
760/0 plan to maintain or even increase MP big data investments
Areas with big potential for value creation are: 52% ) Improvement of day-to-day operations 48% ) Cost reduction 27% 1 Safety and security 19°,4, Compliance

LEADERS profit much more than others do from big data initiatives. LEADERS recognize the impact that big data will have on business in the mid-term future and are preparing for it. Big data will implicate efficiency and market related opportunities for LEADERS. LEADERS will maintain or increase their investments in big data. For LEADERS, certification helps to take advantage of big data.

Registered in Infographics